Founded in 1955, MSA is a nonprofit, international association organized to advance the success of cultural commerce and of the professionals engaged in it. By encouraging high standards of professional competence and conduct, MSA helps retail professionals at cultural institutions better serve their organizations and the public.

Governed by a seven-member board of directors, the Association serves approximately 1,650 institutional members and nearly 725 exhibitor affiliates. A staff of 10 full-time employees operates from MSA’s headquarters in Denver, CO.

Order your copy of the indispensable industry guide for cultural retail operations! The 2009 MSA Retail Industry Report provides benchmarks, gives insight and enables you to make smart business decisions. This year, in addition to focusing on financial, operations and salary information, the report provides highlights of best practices and marketing tips to help you measure your business in comparison to other nonprofit retail stores. See our website.