300 South 5th Street
Waco, TX 76701
300 South 5th Street
Waco, TX 76701
Soda Fountain and Gift Shop open until 5 pm
|Monday - Saturday||10 AM - 5 PM|
|Sunday||12 PM - 5 PM|
Last ticket sold each day at 4:15 pm.
The Dr Pepper Museum is closed on Easter, Thanksgiving, Christmas Day and New Years Day.
Museum Members and Pepper Partners: FREE
Extended hours during peak months
Typically, museum visitation is lower in early fall and winter months, and on weekday afternoons. You are encouraged to take advantage of these times. Register as early in the school year as possible to ensure current prices, time, and date of your choice. Reservations need to be made in advance to book a guided tour. We look forward to serving you this year!
Jack McKinney, Executive Director
Joy Summar-Smith, Associate Director
Jennie Sheppard, Director of Visitor Services
The 1st floor permanent exhibits take you back in time to the very early years of
Dr Pepper and Waco. You start your journey by walking through the Old Corner Drug
Store and talking to Dr. Charles Alderton, the inventor of Dr Pepper. The next room
showcases early bottling equipment, along with the well and examples of the
earliest Dr Pepper bottles.
As soon as you get off the elevator on the 2nd floor you are greeted by the sound of
commercials and an unlikely sight – a 1924 pickup truck! The truck is located in the exhibit
Wilton’s Landing, which represents a 1930’s rural general store. The rest of the floor houses
the temporary exhibits and other small exhibits that highlight different brands and aspects
of the soft drink industry.
The 3rd floor of the Museum is the home of the Free Enterprise Institute. In early
2008, the new permanent exhibit W. W. Foots Clements: Company Man opened on
the 3rd floor. It is a celebration of the contributions of Foots Clements to the
Dr Pepper Company as well as the free enterprise system of economics, and a
wonderful place to learn more about Dr Pepper!
Many of you may not know that our Museum is available for rental. You can rent the entire Museum for the evening and enjoy 18,500 square feet of nostalgia. You can mix and mingle throughout our three floors of space, enjoy exhibits celebrating America's love for soft drinks, view videos or slide shows in our state-of-the-art auditorium, even have our on-duty and professional staff assist you in planning and preparing for your event.
The Museum’s mission is to educate and entertain the general public through the collection, preservation, interpretation, and exhibition of objects relevant to the history of the soft drink industry, and through that example, the free enterprise economic system.
In 2007, the Museum completed a new collections and archives storage center in the Kellum-Rotan building. This has paved the way for the growth and consolidation of our collections and archives in one space. Our collection is now one of the largest and best in the world. In 2008, the façade of the Kellum–Rotan Building was completely restored. New administrative offices, education center, and boardroom will be completed in 2010.
The Museum employs a staff of museum professionals and educators that work with the Board of Directors to fulfill the Museum’s mission. The Museum has an annual operating budget of approximately $500,000 that it derives from contributions, memberships, admissions, and the sale of merchandise through its for profit subsidiary, DP Museum Enterprises.
The Museum has received contributions from Dr Pepper Snapple Group, the Coca Cola Company, Coca Cola Enterprises, Big Red Corporation, and numerous independent soft drink bottlers. We are recognized as the only nonprofit museum in the country dedicated to the entire soft drink industry. At the time it opened to the public, the Museum’s collection of artifacts totaled approximately 1,600. Today that collection includes over 100,000 artifacts.
The Dr Pepper Museum was founded in 1988 to educate and entertain the general public through the collection, preservation, interpretation, and exhibition of objects relevant to the history of the soft drink industry, and through that example, the free enterprise economic system.
The Dr Pepper Museum & Free Enterprise Institute is a private, non-profit organization governed by a Board of Directors elected by its membership. The Museum & Free Enterprise Institute opened to the public in May 1991 and through December 31, 2010 has attracted over 1,150,000 visitors. The Museum is housed in the 1906 Artesian Manufacturing and Bottling Company building located in downtown Waco. The 100 year-old building is listed in the National Register of Historic Places as the "Home of Dr Pepper.” The Museum receives the support of Dr Pepper Snapple Group and its affiliated bottlers but is not owned or operated by them.
Located at the corner of Fifth Street and Mary Avenue in the turn of the century manufacturing district, the vacant bottling plant was in a sad state of repair in a neighborhood comprised mostly of abandoned warehouses that was officially declared as "blighted" by the City. The Waco Chamber of Commerce and the City of Waco hoped that the Museum would be a catalyst for renewed energy and growth in the area, with the potential for restaurants and shops in the old warehouses down the street similar to the “West End” district in Dallas.
Dr Pepper Company donated the historic building to the non-profit organization in 1988. Renovation began in the summer of 1990. The building formally opened to the public on May 11, 1991. At that time, only a small portion of the ground level was open to the public. During the next six years, the Museum embarked on three additional construction phases until the entire building was restored and opened in May 1997.
The Museum is home to the W. W. Clements Free Enterprise Institute. The Institute was created in 1997 for the purpose of educating school children as well as adults about the economic system that underlies American life. The program uses the soft drink industry as a model to teach students about developing, producing, and marketing products. An exhibit about the life of W.W. Clements and his philosophy of life, free enterprise, and business ethics opened in 2008 on the third floor of the museum.
Soft drinks and soft drink memorabilia focusing on Dr Pepper.
Over 100,000 items including soft drinks, soft drink memorabilia, newsletters, books, publications.
The Free Enterprise Institute provides educational programming to school groups throughout the year that teach the values of the free enterprise system using Dr Pepper as a model. The program teaches about marketing and advertising, how logos and slogans are used, and how to create a soft drink. General tours are available to the public upon request.
We are a 501(c)3 organization governed by a board of directors.
Access: Students, Scholars
Appointment required: Yes
Yes! Bottlecaps is the museum's newsletter, published twice a year. Lion's Roar is the 10-2-4 Collector's Club newsletter the museum publishes twice a year.
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