Chick Russell Communications is a story-driven creative development company, not a design-driven company. It’s one of our main distinguishing features. It doesn't matter how great it looks if it doesn't create the desired effect.
CRC is an up and coming company. We’re new, fresh, connected, enthusiastic, and optimistic. We're tuned-in to technology. We're excited about the future. We're comfortable doing things that haven’t been done before. We're confident because our services have proven successful.
CRC understands budgetary constraints. We assemble the world’s finest design, budgeting, scheduling, and operations teams to get it right the first time. And we're easy to work with –– collaborative, not design divas. CRC excels at doing things that have never been done before. In a brainstorming session for the Chicago Museum of Science and Industry we thought it would be fun if guests could buy a DVD of their experience and also email it to their friends. We not only figured out how to implement this idea, we turned it into a substantial revenue stream for the museum. Smart implementation like this helped this project win an outstanding achievement award from the American Association of Museums.
Chick Russell has been president of CRC since 2003. From 2000 to 2002 he was vice president of interactive strategy at Young & Rubicam Advertising in Irvine, California, where he led digital brand and e-commerce development and grew the online presence of clients such as Lincoln Vehicles, Sony Digital Imagining, and Sony Aibo Robotics.
From 1988 to 1999 Mr. Russell was senior writer-producer at Walt Disney Imagineering in Glendale, California, the think-tank, R & D, theme park design and resort planning division of the Disney Company. He led the development of interactive learning and entertainment projects at Disney parks around the world including:
▪ Epcot, Hollywood Studios and Animal Kingdom in Orlando
▪ Disneyland and California Adventure in Anaheim
▪ Walt Disney Studios Paris
For his final Disney project, Mr. Russell wrote the park-wide concept scripts and led creative development of two lands at Tokyo DisneySea, a $3 billion project hailed “a blockbuster hit” by the Wall Street Journal. It continues to draw over 11 million visitors per year. Mr. Russell holds a Master’s degree in communication arts and a Bachelor’s degree in journalism from Loyola Marymount University of Los Angeles. He has a media management certificate from USC’s Annenberg School for Communications and an advanced scriptwriting certificate from UCLA.